I believe whoever tells the best story wins & whoever asks the best questions can create the future.
I create & direct the strategies, words, imagery & video to help people & brands connect to and grow their audiences. I believe whoever tells the best story wins and whoever asks the best questions can create the future. My background is in arts & film. I’ve won awards in both and feel funny about saying it, but screw it. I'm a gen X'er who grew up along side the computer and watched the internet and smart phone permeate our lives and shape our behavior. I’m huge fan of mobile-social-video content these days. I use “narratives” to identify emotions & behavior in order to reverse engineer results, and analogies like a chef uses butter.
I’ve had the opportunity to work with and serve brands & agencies in New Orleans & Los Angeles. I’ve learned a lot from the executives and organizations, as well as from the talent and technicians I’ve collaborated with and hired. I'm currently working as creative director with a marketing & advertising agency in New Orleans focused on the latest digital & content marketing practices in an ever changing landscape of platforms, attention & behavior. You can find me on instagram @matthewdesotell producing micro-content on creative pursuits, and out in the world working somewhere between the ideation > execution> delivery phases.
Some brands I’ve worked w/: Hudson Jeans, Bella Dahl Clothing, Dogeared Jewelry, Beatriz Ball Collection, iOffice, Huber Thomas & Marcelle, Alex Beard Studio, Spinning, Beach Body.