Matthew Desotell
Matthew Desotell
Creative Director


Build the narrative. And they will come.


creative + production

VIDEO - my favorite medium and one where I do the most work. The combination of sound & imagery, and working with a group of individuals to create the right feeling is a great process. So many ways to use video these days too. “Micro-content” is what I’m most interested in currently.   


Highlights of projects written, directed and produced by Matthew Desotell.

Marketing agency thesis video on “change.”

Commemorative brand piece with custom soundtrack.


Brand narrative "micro-film" for Hudson Jeans.



#Attention & #Story

How to get “attention” and “story-tell” are really valuable these days with so much noise out there. They require the ability to create good ideas & the skill set to execute them.

related: Branding, Re-Branding, Brand DNA/Story, Campaigns, Messaging, Problem Solving, Ideation, Iteration, Discovery


#Content. #Marketing. #Advertising.

the categories & services where you find the execution of good or bad ideas in weak or strong work.

related: Video series, Photography, Marketing Collateral, Social Media, Ads, Digital vs. Traditional, & “Traditional Digital,” Content Marketing




For me the process starts with finding what is emotional about a “thing.” And that always starts with writing about it. From there, copy, ideas, words, images and designs flow.