Matthew Desotell
Matthew Desotell
Creative Director
 
 
 
 
 

CREATIVE X STRATEGY

Tell better stories.

ask better questions.

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creative + production

VIDEO - my favorite medium and one where I do the most work. The combination of sound & imagery to create the right feeling, message and story is a fulfilling process. So many great ways to use video these days. “Micro-content” is what I’m most interested in currently.   

 

Highlights of projects written, directed and produced by Matthew Desotell.

Marketing agency thesis video on “change.”

Commemorative brand piece with custom soundtrack.

 

Brand narrative "micro-film" for Hudson Jeans.

 

 Primary INTERESTS:

#Story & #Attention

“story-tell.” what you have to do to make us care about your thing.

”attention.” what you have to have to tell us about your thing.

both are more valuable and harder to do these days.

related: Branding, Campaigns, Messaging, Problem Solving, Ideation, Iteration

Secondary:

#Content. #Marketing. #Advertising.

the categories & services where you find the execution of good or bad ideas in weak or strong work.

related: Video, Photography, Marketing Collateral, Social Media, Ads, Content Marketing

 BRAND + CAMPAIGN

SAMPLES

 

For me the process starts with finding what is emotional about a “thing.” And that always starts with writing about it. From there, the ideas, words and imagery reveal themselves.