Matthew Desotell
Matthew Desotell
Creative Director
 
 
 
 
 

CREATIVE X STRATEGY

Tell better stories.

ask better questions.

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I create and direct the strategy, words, imagery & video to help people & brands connect with and grow their audiences. I believe whoever tells the best story wins and whoever asks the best questions can create the future. Join me on instagram @matthewdesotell.

creative + production

VIDEO - my favorite medium and one where I do the most work. The combination of sound & imagery to create the right feeling, message and story is a fulfilling process. So many great ways to use video these days. “Micro-content” is what I’m most interested in currently.   

 

Highlights of projects written, directed and produced by Matthew Desotell.

Marketing agency thesis video on “change.”

Commemorative brand piece with custom soundtrack.

 

Brand narrative "micro-film" for Hudson Jeans.

 
 

 Primary INTERESTS:

#Story & #Attention

“story-tell.” what you have to do to make us care about your thing.

”attention.” what you have to have to tell us about your thing.

related: Branding, Campaigns, Messaging, Problem Solving, Ideation, Iteration

Secondary:

#Content. #Marketing. #Advertising.

categories & services where you find the execution of good or bad ideas in weak or strong work.

related: Video, Photography, Marketing Collateral, Social Media, Ads, Content Marketing

 

 BRAND + CAMPAIGN

SAMPLES

 

For me the process starts with identifying what the “emotion” is around a thing or what emotion should be created, then good ideas and campaigns can be created.